Sabina Veronika Golob

Entrepreneur, business strategist and PSYCH-K® Facilitator

Sabina Veronika Golob
20+
years of experience

More than 20 years at the intersection of strategy and courage.

"I believe every woman carries an idea that deserves shape, space and a chance to come to life. My role is to help her bring it into the world — clearly, confidently and in line with her true worth."

I'm Sabina Veronika Golob — an entrepreneur and business strategist with deep roots in international business. With more than 20 years of experience in sales, business development, building companies and digital platforms, I have worked at every level — from startups to enterprise clients in European and global markets.

I have led sales for international SaaS products, developed go-to-market strategies for international markets, built teams and created digital systems that bring ideas to life. My work connects strategy, technical implementation, sales and branding — from online learning platforms, MailerLite systems, sign-up pages and email automation to Etsy, Print on Demand, digital marketing, sales processes and brand development.

Somewhere along that journey, I realised that success in business has two sides. External structure — strategy, tools and systems — and inner alignment — beliefs, confidence and permission to succeed. Without the latter, the external side never reaches its full potential.

20+
Years of experience
3
Continents
100+
Happy clients

How I work and why

Limitless possibility

Where you see a limitation, I see possibilities. My work goes beyond giving advice: I help you broaden your perspective, so you start seeing yourself, your journey and what is possible for you differently.

Authenticity

I do not teach anything I do not live by myself. I use these approaches in my own life and business every day — honestly, practically and without empty promises. I believe in real support, honesty and work that reflects how I live.

Presence

I create a safe space where you can set pressure aside, connect with yourself and hear what you truly want. Presence is where the shifts towards a fuller, more authentic life begin.

Certified PSYCH-K® Facilitator

PSYCH-K® is a revolutionary method for changing subconscious beliefs, based on neuroscience and modern psychology. Developed by psychologist and psychotherapist Rob Williams, it is now practised by more than 100,000 facilitators worldwide.

The method works at the level of the subconscious mind, where 95% of our beliefs, habits and patterns reside. PSYCH-K® balances allow us to achieve rapid, deep and lasting changes in beliefs — without years of therapy.

In business, that means: fear of selling → confidence. The belief "I'm not enough" → "my value is real." Blocks around pricing → freedom to charge what your work is worth.

Why PSYCH-K® works
Neuroscience Specific balances help activate and balance both hemispheres of the brain at the same time.
Rapid change Results are often noticeable after the first session — without years of therapy or analysis.
Safe and non-invasive You make the changes yourself and lead the process. As your facilitator, I hold a safe space and gently guide you through the session.
Proven worldwide 100,000+ facilitators in 100+ countries. Supported by decades of experience.

From proving myself to creating life on my own terms

1
The beginning

The corporate world & international business

My journey began in sales, business development and international projects. I worked with international companies, startups and enterprise clients, gaining experience in the European market. I entered the fast-paced world of business early, where results, success and advancement often come before everything else.

I was extremely ambitious, focused on achievement and constantly proving my value through work. I always wanted more — more knowledge, more success, more results. For a long time, I believed my worth depended mainly on how much I achieved and how much I could handle.

2
Growth

SaaS, startups & digital products

Over time, I began leading international startup projects and teams working in global markets. I helped develop sales strategies, business models and market-entry plans. I built teams, led sales for international SaaS products and helped secure funding from European investors.

This period was intense, dynamic and full of travel. From the outside, it looked like the success I had always wanted. Yet somewhere along the way, I started losing touch with myself.

3
A turning point

When life stops you so you can rebuild

Then life brought me to a stop.

Health challenges and injuries led to a period of chronic pain that doctors could not resolve. I was prescribed strong medication, including Lyrica. This marked the beginning of one of the hardest experiences of my life. The pain remained, while the medication brought insomnia, numbness and a feeling that I was losing myself.

For several months, I was practically confined to bed. For the first time in my life, I could no longer simply grit my teeth and keep going.

That was when I realised that the usual approaches would not bring the change I needed. To start living fully again, I would have to find a new path of my own — beyond conventional frameworks.

During this time of greatest suffering, the right people, information and teachers began entering my life. Gradually, I discovered the work of Dr Joe Dispenza, Bruce Lipton and, later, PSYCH-K®.

I began to understand how deeply our bodies, nervous systems, thoughts, emotions and subconscious beliefs are connected.

One of the hardest things I had to overcome was learning to live differently even while my body was still in pain. Slowly, I began training my body and nervous system into a new state — one in which pain was no longer my identity and my body was no longer constantly on alert.

Step by step, I learned to connect with a new version of myself, with different thoughts, emotions and a different relationship with myself and life. I had to move beyond myself, my old responses and the limits of my body so many times that I began to rewire my body and create a new inner reality.

As that inner reality changed, my outer reality began changing too.

Today, I can once again do things I once thought I might never be able to do again. Through this experience, I came to understand, at the deepest level, how adaptable, intelligent and capable of transformation our bodies can be when we begin changing within.

Once you experience how profoundly a change in thoughts, emotions and subconscious beliefs can change your life, you begin to see that much more is possible than you were taught to believe. That was where I first truly connected with the value of limitless possibility — because I had experienced it myself.

4
Rebuilding

Dr Joe Dispenza, Bruce Lipton & discovering PSYCH-K®

I deepened my exploration through Dr Joe Dispenza's events, retreats and teachings, rebuilding my relationship with myself, my thoughts and emotions. Through Bruce Lipton's work, I discovered PSYCH-K®. It resonated so strongly with me that I travelled to London to learn it.

The first time I experienced the method in practice, I knew I had found something I had been looking for for a long time: an approach connecting science, the subconscious, the body and real inner change.

Today, I can hardly imagine life without these techniques and approaches, which help me keep freeing myself, growing and sharing myself with the world more openly.

5
Today

FormaBella — Where your idea comes to life

FormaBella brings together business development, digital tools, an international outlook and inner transformation to offer holistic support to women entrepreneurs. Everyone who wants to recognise and release limiting beliefs is also welcome, whether those beliefs concern business, relationships or personal life.

Today, I believe real change lies neither in strategy alone nor in inner work alone. The biggest shifts happen when we begin changing both together — our inner identity and the way we show up in the world.

Ready to work together?

Let's begin with a free 15-minute introductory call. No obligation — just a clear look at your situation and your next step.